Saturday, February 12, 2011

Re-launch of New You Magazine

Cosmetic ProceduresI was intrigued when I read that, “New You, the premier American consumer magazine about cosmetic surgery, will re-launch in March as the voice of the anti-aging industry in a strategic partnership with the American Academy of Anti-Aging Medicine (A4M).”

I clicked over to the New You website to check out the magazine and was dismayed to see primarily photos of 20-something models, lots of articles about breast implants and feature articles on women (whose names were apparently submitted by their surgeons) who have undergone plastic surgery telling how it improved their lives.

I’m not interested in a magazine entirely devoted to cosmetic surgery, but the press release promised New You will “continue to cover cosmetic enhancement, but will dramatically increase its editorial content about anti-aging medicine … Topics for the magazine will include anti-aging nutrition, exercise, stress management, detoxification, hormone replacement therapy, stem cell applications, effective supplements, mental well-being and the maintenance of cognitive intelligence.”

This was beginning to sound a bit New Age-y and unorthodox to me, so I wanted to learn more about the American Academy of Anti-Aging Medicine.

On Wikipedia I learned that neither the American Medical Association nor the American Board of Medical Specialties recognizes anti-aging medicine or the A4M's professional standing.

“Several of the anti-aging methods recommended by the Academy have wide support among experts in the field, such as exercise and a healthy diet, but others, such as hormone treatments, do not have support from a consensus of the wider medical community. Many scientists studying aging dissociate themselves from the claims of A4M, and critics have accused the group of using misleading marketing to sell expensive and ineffective products.”



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