Showing posts with label disclosure policy. Show all posts
Showing posts with label disclosure policy. Show all posts

Thursday, July 29, 2010

To blog or not to blog

A lot of my friends and acquaintances still find it odd as well as rather amusing that I have this blog. That I, the girl who looks like she slathers on foundation with an Ikea roller-system and rather spends money on records and books than beauty-products, writes about colors, formulas and brands.
I rarely get what it is they find amusing about it, but then again, I do read a lot of so-called beauty-blogs. Or rather, I read makeup-blogs as well as nailpolish-blogs. The word beauty doesn't seem fitting, it's not beauty-blogs I'm reading.
And by stating that, we're back to the chicken or the egg-dilemma; would there be a makeup-industry if it wasn't for our obsession with beauty? Or did the makeup-industry kickstart our obsession and does it keep us consumers like puppets on a string? Are we all helping them along with our blogs? Who are we supporting, customer or manufacturer? Is there even a distinction any more?

I know this is the type of entry most readers rather skip, but I think it's most definitely something to keep in mind when we read all these blogs. I am starting to think less and less people are thinking about  
  • what they just read
  • what  impact it had on them  
  • why it was there for them to read
Do blog-readers question what they read or are they just a little bit naive thinking it's all about love, peace and happiness?
How much material on a blog is based on pure interest and how many posts are influences by companies sending out material, goodies and review-examples? How many entries are written as a way to get listed by the PR-companies, to get noticed? How many readers read the disclosure policies and how many bloggers truly believe what they're stating about their own blogs?

These last few days, I've seen a lot of entries that I have found quite out of place. Where you can't help but ask yourself - Are these entries are paid for? Where's the fine print I am missing?
It's also quite common that you see the same information spread over a wide range of blogs but everybody's pretending like they just made it up. A brand gets massive coverage in blogs just by sending out an email stating that if said blogger give the brand some space on their blog, they can expect a massive goodie-bag and to be on the list.
I've seen it explained by bloggers as "People want to know / We're just giving them the information / It's just news" but is it really? What would be the difference between an ad and news?

What would you like to see in a blog? What do you avoid? Do you read blogs that have paid ads? That have paid posts?

Saturday, March 27, 2010

Disclosure policy

This policy is valid from 28 March 2010


This blog is a personal blog written and edited by me, Lisa Nilsson. This blog does not accept any form of cash advertising, sponsorship, or paid topic insertions. However, I will and do accept and keep free products from companies and organizations. If a free product is mentioned or reviewed, it will be stated in the post. Otherwise, all products are purchased with my own money.

The owner of this blog will never receive compensation in any way from this blog.

The owner of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely the blog owners. If I claim or appear to be expert on a certain topic or product or service area, I will only endorse products or services that I believe, based on my expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

This blog does not contain any content which might present a conflict of interest.






To get your own policy, go to http://www.disclosurepolicy.org

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