Olay & Cover Girl Join Forces to Develop Unique Anti-Aging Foundation Makeup

[Cosmetic Executive Women, Inc. “Insider’s Choice Beauty Winner”]

Simply Ageless?

Simply brilliant!

I wonder who at Procter and Gamble had the brainstorm to leverage Cover Girl’s expertise in makeup with Olay’s arguably #1 position in anti-aging skin care. Give that woman a promotion ;-)

I hope the partnership is going smoothly and that we will be seeing the development of more anti-aging makeup products in the Simply Ageless line. I personally would like to see a more moisturizing liquid version of Simply Ageless foundation for my very dry skin.

Cover Girl & Olay Simply Ageless Foundation with SPF 22 is a cream-to-powder formulation. It goes on as a cream and dries to a long-lasting powdery matte finish. The compact includes its own makeup sponge.

The little cake of creamy foundation has a swirl of white running through it to convey the idea that you are getting two products in one: a Cover Girl cream-to-powder foundation; plus Olay’s award-winning anti-aging Regenerist Daily Regenerating Serum.

It’s really a shame they added the white swirl. For one thing, Olay Regenerist Serum is not white; it’s translucent. More importantly, the white swirl makes color selection a bit tricky.

The coverage of Simply Ageless foundation is exceptional. It totally covers any redness, spider veins or age spots. Excellent coverage is mostly a good thing but means you need a perfect match for your skin.

Cover Girl’s ad copy states “This breakthrough formula with Olay Regenerist Serum and SPF 22 stays suspended over fine lines and wrinkles, unlike the leading anti-aging department store foundation that can gather in wrinkles and make skin look older.”

I guess it’s true that this foundation stays more on the surface than many others. In fact, what it reminds me of most is stage makeup.

Come back tomorrow for the pros and cons of Simply Ageless foundation, as well as shade selection and application tips.

Tags: makeup review, anti-aging makeup, foundation and serum combined, foundation coverage, makeup for uneven skin tone, foundation shade selection, foundation application tips, cream-to-powder foundation