Thursday, February 11, 2010

UNT has a Beautiful Website but Falls Short in Providing Product Information

[Yesterday, Maria asked us to look at UNT Skincare’s website and products.]

Consistent with the founder’s marketing expertise, UNT is offering franchises to expand the brand’s coverage. That approach takes a while to gain momentum. It’s sort of a chicken and egg phenomenon. Entrepreneurs don’t want to invest a lot of money before the brand has a higher profile; the brand has a hard time achieving a higher profile until it has a wider reach.

UNT Products are Now Available on Amazon and I expect that will help raise their worldwide profile.

As for the products themselves, I took a look at UNT’s Juvenage anti-aging product, since anti-aging is what Ageless Beauty is all about. Now, here is the first negative thing I have to say about UNT: they don’t provide full ingredient lists on the website.

From the perspective of product evaluation, that is absolutely essential to me. As well, it goes against Ms. Chien’s stated goal to “distribute the right skincare knowledge to the consumer.”

All I could find is that Juvenage contains Acetyl Hexapeptide-8 (tradename Argireline, Botox-mimicking peptide) and Copper Peptide (a.k.a. the skin remodeling peptide).

These are two of the earliest Cosmeceutical Peptides developed and an excellent start for any skin anti-aging product. But to really judge the product, I would need to review the full ingredient list both to gauge the concentration of the active ingredients and to see what other goodies are included – like antioxidants, exfoliants and skin-identical ingredients.

Regards,
Jean

Tags: marketing anti-aging products, marketing skincare products, educating consumers,

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