Review of Aveeno Active Naturals Positively Ageless Firming Body Lotion

“Clinically shown to provide firmer looking skin in just 2 weeks ... with shiitake mushroom complex and wheat protein”.

Does it really make skin look firmer in 2 weeks? Yes … but the key words are “firmer looking”. The wheat protein is a temporary skin tightener and yes, absolutely, it does tighten up loose skin temporarily. It's a nice effect that lasts most of the day.

As for any longer lasting skin tightening effect – I think there is some. I've been using this creamy lotion for three weeks. I don't have cellulite but do have crepey skin on my neck and chest. This lotion has definitely softened the crepe-iness.

The lotion has a nice consistency (lots of silicones for silky feel) and the very lightest of fragrances. It is quickly absorbed by my (very dry) skin.

I may be able to defer a neck lift for another year. That's certainly good news! Aveeno Active Naturals Positively Ageless Firming Body Lotion gets two thumbs up from me.

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Tags: firming body lotion, review of Aveeno Positively Ageless Firming Body Lotion, lotion for crepey skin, cellulite, neck cream, skin anti-aging, shiitake for skin, temporary skin tightener