Are You Ready for Your Close-Up?

In the classic movie “Sunset Boulevard”, Gloria Swanson played fading (no faded) screen star, Norma Desmond.

Miss Desmond (in garish makeup that advertises her advancing years) emotes, “Mr. DeMille, I'm ready for my close-up.”

You think Norma had it tough?

Consider today’s TV and movie actors. It has gotten exceedingly difficult for even young screen stars to be ready for close-ups since the advent of High Definition filming. Make-up artists and cosmetics manufacturers have rushed into the breach with new techniques and formulas to fool even HD cameras.

We Ageless Beauties can benefit from the same technology used by Hollywood’s best makeup artists. The effect when you use a High Definition makeup is a sheer natural looking finish rather than a cakey over made-up look à la Norma Desmond.

The secrets of HD makeup are reflective light-scattering particles and highly pigmented hydrating formulas.

The reflective particles create a diffuse aura in the eye of the beholder. Think of a mirage – reflected light is soft and shimmery.

Rich hydration prevents the foundation from settling into lines and wrinkles. Moisture by itself helps to soften wrinkles and support the skin’s intracellular matrix.

If your skin is dry already, avoid powdered HD make-ups. Here are a few HD make-ups for you to consider.



Tags: high definition make-up, HD make-up, foundation for mature skin, foundation for dry skin, Ageless Beauties, flawless foundation, foundation with light reflective properties, hydrating foundation