Pimp my pony?

I like cruising the technology news, as I am a bit of a *cough* geek. Today, I came across this article on, well, equestrian items and technology. Nothing to do with beauty, but I thought it was interesting as "back in the day" when I was doing cross-country riding, let just say you were lucky if your mum got ya a pair of safety stirrups!! :)

Pimp my pony