Saturday, April 25, 2009

APRIL OF FOOLS: SQUIRT CIGAR


Observations on the Trick Squirt Cigar...

-The header card depicts a real cigar. (An effort to remind the consumer how cigars are traditionally used?)

-The illustrated smoke is disrupted by the pricing circle. (This is sort of awesome.)

-Its capability to deceive is nonexistent. There are only two possible scenarios:
1. A kid with a cigar in his mouth (chance of deception= 0%)
2. An adult with an unlit piece of plastic awkwardly positioned between his teeth, trying to look natural as he awaits the moment when he can finally bite down and expel the liquid. (chance of deception= 0%)

Maybe that's why it comes in a two-pack.

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